gtmvp.
00 · PAID_MEDIA_OS · LIVE

Uncover Your Wasted Spend
in 60 Seconds.

Connect your Google Ads read-only. See exactly where your budget leaks, scored against 14 Smart Bidding checkpoints. No PDF. No call.

Run my free audit

Read-only access. No credit card. Disconnect anytime.

Built on $50M+ in managed Google and Meta spend.

RUN TIME
~60 seconds
ACCESS
Read-only
COST
Free, no card
DEPTH
14 checkpoints
SMART BIDDING AUDIT · SAMPLE RESULT
52/ 100 Smart Bidding score
A working account leaking signal in four places.
Northwind Analytics (example) · 14 campaigns · $28,400 / 30 days
PASSConversion event hierarchy
WATCHConversion value tracking
FIXOffline conversion imports
WATCHTarget efficiency
FIXConversion volume
PASSBid strategy maturity
Example account. Your audit runs on your live Google Ads data in about a minute.
PLATFORMS WE RUNGoogle AdsMetaLinkedInTikTok

Google's bidder is only as smart as the signal you feed it. Most founder-run accounts are starving it without knowing.

01 · THE LEAK · WHY YOUR SPEND UNDERPERFORMS · 1 MIN READ

You're flying blind on your own ad account.

You are still in Google Ads at 11pm. CPA climbs on flat conversions. You cannot tell which campaigns produce pipeline. The leak is in the signal layer, and nobody has looked.

Performance Max quietly eats your branded search and takes the credit.

Your tCPA was set once and never revisited, so the bidder throttles and stalls.

Conversions fire without a value, so Google optimizes for form fills, not revenue.

02 · HOW IT WORKS · THREE STEPS, ABOUT A MINUTE · 1 MIN READ

Connect, score, see your leaks.

Read-only access. No credit card. Disconnect anytime.

Step 01
Connect.

Google Ads, read-only. No credit card. Disconnect anytime.

Step 02
Score.

Your signal layer, checked against 14 Smart Bidding checkpoints.

Step 03
See it.

Your wasted-spend number and the top fixes, in about a minute.

Run my free auditSee the full engine
03 · PROOF · THE OPERATOR BEHIND THE AUDIT · 2 MIN READ

Numbers from $50M+ in managed spend.

Not the system's projections. The operator's record. A decade on the paid-media desk stands behind every GTMVP engagement. The full credential set lives on the proof page.

$50M+
Managed paid ad spend
Click Then Convert · 10 years on the desk

A decade running paid media for B2B and DTC accounts as Director of Performance Marketing. The same founder-led, post-PMF accounts the GTMVP method is built around.
10:1
Sustained ROAS
$2M+ monthly client spend

Not a single quarter, not a single campaign. Sustained across a portfolio at scale: through budget pulls, tracking breaks, and CFO questions.
35%
CPA cut · funded deals 80 to 240/mo
Knight Capital Funding · Paid Search

The GTMVP loop inside a single account: rewire the conversion layer, feed the bidder real signal, watch cost-per-acquired-customer fall while volume climbs.
OPERATED FORKnight Capital FundingFaciaThe KYBAML WatcherBarkBoxOil StopIsaacs & IsaacsPrayer BowlsPhone DaddyI Need Fabric
See portfolio results
04 · QUESTIONS · WHAT FOUNDERS ASK · 2 MIN READ

What if I want more after the free audit?

The audit is free and self-serve. Here is what is behind it.

05 · YOUR MOVE · RUN IT · 1 MIN READ

Run your free audit.

60 seconds. No card. You'll know more about your account than your last agency told you in a month.

Run my free audit
06 · BOOK · DISCOVERY CALL

Pick a slot. We'll dig into your ad account.

30 minutes, no deck, no pitch. For founders who want it run for them. Open the calendar to grab a slot.